At Principled Advisors, we pride ourselves on three main factors that provide tangible benefits and value to our clients:

• Independence: We are not owned by or beholden to any bank, insurance company or mutual fund provider. We do not offer proprietary products. We are free from any and all constraints that bind many of our competitors.

• Expertise: Owners of the firm each have over 20 years of experience in the financial services industry. We do not strive to be a "one stop shop" for any and all investment needs. The core focus of our firm is dedicated to the design, implementation, analysis and management of corporate retirement plans. This is not a "side business" for us, it is our main business.

• Ethics and Integrity: As our corporate name states, we set very high expectations for ourselves - and for the integrity of our company. We will not compromise those standards.

• We strive for the highest quality services provided, products utilized and relationships undertaken.
• We set and maintain the highest standards for all aspects of our work.
• We advance and grow our businesses honestly and ethically, taking no shortcuts that might compromise our high standards.
• We comply with all local and national laws and industry regulations.
• We steer clear of conflicts of interest, and work to avoid even the perception of conflict.
• We are ever mindful of the trust our clients, partners and employees place in us. We will never knowingly or willfully undermine that trust.